
AWM x Level Up! Writers & Gamers
LOGO DEVELOPMENT // IMMERSIVE ACTIVATION // DIGITAL
The goal was to create an immersive environment highlighting the connection between writers and gamers of role-playing games. Phase one was the logo; something that captured the spirit of an RPG like Dungeons & Dragons. Phase two was the creation of the exhibit itself. A timeline and interactive stations that not only show the history of RPGs but allows the guest to create their own characters as well as cosplay their favorite fantasy characters. Phase three entailed creating digital imagery as support material for social media and web use.











